Something different, for a change. I've mailed you about a lot of data-related ideas over the past 2 years. Now it's time to return to some divination. As of tomorrow (7th March) I will have been back in LA for 4 months. I've been digging deep. Even before the fires and generalized chaos of the current events, I always ask myself: What do you want? And I want to be fully expressed creatively. Whether that's as a street performing avant clown, or a software startup founder, or a candle making...
about 1 month ago • 1 min read
I've got biases and preconceived ideas that keep me stuck. I've assumed things, so I've stopped before starting. And not to take all the blame, I'll ask: how do you judge this feed? Tech Bro Hellscape When I'm blasted with a bunch of angry, white, bald men and Trump's republican rat pack of Mark, Sam, and Elon, I don't get a warm fuzzy feeling that all is right with the world. I find these social media feeds disturbing. BUT: Just because a brand posts one thing, it doesn't mean that's what...
2 months ago • 1 min read
Last week I felt hungover. Even though I haven't touched alcohol in +7 years. I couldn't get out of bed. I felt groggy, useless, hopeless, pitiful, and discontent. So I scrolled social media to entertain and distract myself. I wasn't drunk on substances. I was drunk on fear. Between funny skits and cute dog videos, I scrolled through advertising, rage bait, political discourse, and fear-mongering. Thinking I was keeping up to date with political affairs and daily news, I was instead getting...
2 months ago • 1 min read
Where do the best ideas come from? I think they come from your innate creative genius (or creative intelligence), a collection of all your experiences, the things you've seen, read, listened to, and absorbed over your lifetime. An idea starts as a question, a "What if..." Your creative intelligence then searches your mind's archives and gathers relevant references and associations to form an answer. Here's me coming up with an idea for a Romantic campaign for Le Labo Fragrances. This idea...
2 months ago • 1 min read
LAUREN WALLETT SALES SERIES If you want to sell to more people, meet them where they're at. All your potential buyers fall into these 4 quadrants of time and money Instead of forcing fear and scarcity (the whole "BUY NOW" panic) You can sell multiple versions of the exact same thing to reach buyers where they're at. Tier your offers Bite size versions to the full VIP customized package. What people want depends on where they're at. Yesterday I met with someone about Creatrix, my startup. The...
5 months ago • 1 min read
LAUREN WALLETT SALES SERIES Good morning from NYC! Which do you prefer: Being listened to? Being sold to? The lie we've been told is that we have to: Sell Overcome objections Always be closing This makes every interaction, transactional and coercive. Awful. When you listen to someone, you make them feel connected to you, even if you don't do anything. You're able to offer guidance, provide solutions, point them in a new direction, make an introduction, and build your relationship. Maybe they...
5 months ago • 1 min read
LAUREN WALLETT SALES SERIES Happy Chooseday! Today is a whopper. You'll want to save this to return to. For each of these, ask HOW you're doing and how you could improve. Want suggestions? Write back with questions on your favorite idea and I'll send you answers. Alternative Sales Strategies: [Shift from Selling to Sharing] #1 Let Clients Choose You: Move away from traditional, often aggressive, sales tactics. Instead, attract clients by genuinely sharing what you love and letting them choose...
6 months ago • 1 min read
LAUREN WALLETT SALES SERIES The Best Sales Strategy But first: Did you know I wrote a business book? A third of the book is dedicated to alternative sales strategy, and today I'll share an extract with you. Also, if you haven't read my book here's a podcast discussing it for a quick overview. Okay, now here's the strategy: The Over The Rainbow Strategy From Problem to Promise Abandoning the paradigm of problem-solution marketing opens you up to possibilities. You're released from the rhetoric...
6 months ago • 3 min read
LAUREN WALLETT SALES SERIES To have a successful business you need to solve a problem. And not just a small niggly problem like an itch that needs to be scratched, but a bleeding-neck problem that's life or death. And if your customer doesn't know it's life or death, make them realize it fast! This is stupid advice. It's sold to you by the same people who sell "how to sell". It's soulless. Devoid of all emotions that make humans tick. People don't do things because of urgency and emergency...
6 months ago • 1 min read